An all-time golden rule of SEO from now will be to bury your noses into reviewing the website content and invest your valuable time and money to optimise content. The trends of SEO were always changing based on the changes in ranking algorithms of search engines, especially Google. 2016 is also not different and here comes a few techniques to be in line with the upcoming trends you can expect this year.
Think better to Rank better
We will put forth the best techniques and tools SEO specialists and business owners can consider for year 2016. However, view these in light of your unique objectives and the industry you represent to reap the best benefits.
- Have crisp, stylised content
As it always had been, fresh and engaging content does the trick in SEO. You can start a blog and constantly update it with high quality and informative content about trending topics, which can take you high up in establishing your business and drive traffic.
While doing this, try to step out of the traditional shoes and think of more innovative ways for the modern searchers to hit you right. The major base on which Google is changing its search algorithms is the shift happened in the nature of keywords used by the searchers. Gone are those days of generic keywords hitting the trick, searchers need exactly what they want and know how to do it. Bringing them your way is not possible anymore, so be set to go at their ways.
- Keywords are still the KEY
Hottest discussion topics on the SEO forums for quite sometime now is whether keywords still hold the same importance they once had. The answer for all versions of this question is a big ‘YES’, but in the context of quality content. So, if you are of old school, trying to stack your content by simply playing around the keywords, you are doomed! Be insightful to make the keywords an integrated natural part of your content to be successful.
- Short stories don’t sound good
It is not just the keywords, but the count of words of your content can also impress the Google crawlers. Now, in-depth relevant articles are preferred over the kkeywords stuffedblogs. You can consider about 1000 words as a standard count of an article, whereas based on various search engine strategies, the recommended count is 1500 words.
- Topical targeting
It is more beneficial to optimise the whole website if it is possible than optimising a page, right? This can be worked out now. For this, you have to construct your whole site around a specific topic or theme. Aiming at two birds with a single stone, it can keep your visitors entertained along with the search engines finding your site so attractive. Easier to say, but it will take a bit of effort and thoughtfulness to accomplish it this way for maximum benefits.
- URLs playing tricks
A small change on the URL can also make a big impact on SEO. A fine approach to optimise your URL include;
- Restrict URL size to 100 characters
- Use hyphens and dashes to separate the words in your URL
- Create 3 sub-directories at the max.
- Try to focus on location-based keywords in URLs for local rankings benefits.
Most importantly, you need to consider the impact of mobile phones in web browsing and Google’s priority to mobile-friendly websites. So, to be on top always ensure that each element of your website is mobile optimised.