Digital Marketing

The Major Do’s and Don’ts to Add to your Internet Marketing Checklist

 

Internet marketing now has an inevitable role in business success. Not just for e-commerce, but the offline businesses too largely depend on internet marketing for business promotion. When it comes to planning internet marketing, there are many guidelines to consider to do it in a proper and successful manner. The online marketing tips we discuss here will demonstrate a few successful marketing strategies versus some bad techniques you should stay away from.

Do’s of internet marketing

  • Whenever you execute an internet marketing campaign, arrange information in the most concise and simple manner. Giving the users what they exactly want and enabling them an easy and quick access to it is the key to success.
  • As a base of all your internet marketing affairs, have a user‑friendly website, which should be capable of bringing in repeated traffic.
  • Use simple and easy to remember domain names. If it is too complicated or difficult to correlate with what you do, the users may tend to stay away from your site.
  • Learn search engine optimisation strategies and the changing trends in it to incorporate it in your website during the development itself. If people start finding out your website through search engine referrals, then there is a higher chance to get more traffic and earn more money through internet.
  • Use a good short email signature. Nowadays, an email signature with URL is an ideal way to drive traffic to your website. Grab user attention to your mail signature and get them tempted to visit the site.
  • Try to stimulate positive interaction through your portal. You can use some online polls or contests to get information about your audience.
  • Keep on making adjustments to your official website and revisit the search engine marketing (SEM) campaigns every once in a while based on the data you get about user response.
  • Do blogging as an effective way to get user engagement. Offering informative and quality content to the users will surely help building your reputation and get traffic redirected.

Don’ts of internet marketing

  • Don’t use black hat SEO techniques. These technique are now easily identified by the search engines and your site will get instantly banned from the listings.
  • Don’t publicise your portal until it is completely ready for use. If people come to you site and identifies it is not fully functional, they won’t ever take the pain to come back even when it is ready.
  • Don’t prompt them to register for the smallest piece of information. If there is a valid reason why registration is required, try to keep the information collected to a minimum so that the users feel comfortable to do it.
  • Never forget the user when you do things online. User-friendliness should be your guiding principle whatever you do in terms of online promotions.
  • Don’t send long email messages which the new-age users hardly spend time to read. Keep the message as short and to the point as possible.

By following all these tips on managing online marketing campaigns, your website traffic will surely increase overtime. However, it is essential to be updated about the most upcoming practices to consistently keep on top. For small business owners, we suggest you hire a local seo agency.

Aiming at SEO? Learn the Top 6 Techniques to Rank Best in 2016

 

An all-time golden rule of SEO from now will be to bury your noses into reviewing the website content and invest your valuable time and money to optimise content. The trends of SEO were always changing based on the changes in ranking algorithms of search engines, especially Google. 2016 is also not different and here comes a few techniques to be in line with the upcoming trends you can expect this year.

SEO

Think better to Rank better

We will put forth the best techniques and tools SEO specialists and business owners can consider for year 2016. However, view these in light of your unique objectives and the industry you represent to reap the best benefits.

  1. Have crisp, stylised content

As it always had been, fresh and engaging content does the trick in SEO. You can start a blog and constantly update it with high quality and informative content about trending topics, which can take you high up in establishing your business and drive traffic.

While doing this, try to step out of the traditional shoes and think of more innovative ways for the modern searchers to hit you right. The major base on which Google is changing its search algorithms is the shift happened in the nature of keywords used by the searchers. Gone are those days of generic keywords hitting the trick, searchers need exactly what they want and know how to do it. Bringing them your way is not possible anymore, so be set to go at their ways.

  1. Keywords are still the KEY

Hottest discussion topics on the SEO forums for quite sometime now is whether keywords still hold the same importance they once had. The answer for all versions of this question is a big ‘YES’, but in the context of quality content. So, if you are of old school, trying to stack your content by simply playing around the keywords, you are doomed! Be insightful to make the keywords an integrated natural part of your content to be successful.

  1. Short stories don’t sound good

It is not just the keywords, but the count of words of your content can also impress the Google crawlers. Now, in-depth relevant articles are preferred over the kkeywords stuffedblogs. You can consider about 1000 words as a standard count of an article, whereas based on various search engine strategies, the recommended count is 1500 words.

  1. Topical targeting

It is more beneficial to optimise the whole website if it is possible than optimising a page, right? This can be worked out now. For this, you have to construct your whole site around a specific topic or theme. Aiming at two birds with a single stone, it can keep your visitors entertained along with the search engines finding your site so attractive. Easier to say, but it will take a bit of effort and thoughtfulness to accomplish it this way for maximum benefits.

  1. URLs playing tricks

A small change on the URL can also make a big impact on SEO. A fine approach to optimise your URL include;

  • Restrict URL size to 100 characters
  • Use hyphens and dashes to separate the words in your URL
  • Create 3 sub-directories at the max.
  • Try to focus on location-based keywords in URLs for local rankings benefits.

Most importantly, you need to consider the impact of mobile phones in web browsing and Google’s priority to mobile-friendly websites. So, to be on top always ensure that each element of your website is mobile optimised.